1959 Cities Service Marketing Litho Prints Portfolio Steamboats Proto Dealer Set

Description

Paradise Found Antiques has been in business for over 40 years, and has a well established and respected store front operation with a reputation for quality Antiques and Collectibles. We have acquired the estate of a very eclectic collector with a range of items both mainstream and very odd and we will be listing these along with our normal roll out of an always changing assortment of antiques and collectibles.
For Your Consideration
Mailed Set One (#1) Steamboats from the Another Tribute to the Past marketing campaigns.
For the mid century Oil Company, Cities Service fans and others into advertising direct to consumer promotions, this Package of promotional materials was directed at the local dealers, to get them on board to the upcoming give away of high quality prints of historical Steamships. The envelope was mislabeled by Cities Service with a bad address and returned to the Cities Service marketing office. It's postmarked on the out side envelope and dated July 1959. The portfolio is unique in that its not like other Cities Service give away concepts promos that simply have the print inside a folding portfolio, but this "returned" mailing includes the original letter from the Chesapeake Region Manager of Advertising-Promotions, but it also has a product guide of the promo for the local Cities Service station or dealer to review before participating in the company wide promotion.
This auction includes in order of the photos posted in the listing:
1)  Mailing Envelope with provenance data
2) Front cover of portfolio with images and logos.
3) Inside left 1/2 flap of portfolio
4) Inside right flap, with fold up pocket with prints and letters in view.
5) This is the inside right flap artwork behind the letters and prints with historical highlights and descriptions of each Steamboat.
6) Letter from Manager to Dealer
7) Announcement poster and artwork designed for local dealer to post in their station or on the pump island.
8, 9, 10) Prints: The Savannah circa 1819,  The Natchez circa 1869, The Rob't E. Lee circa 1866.
11) Back cover of portfolio
12) Mailing envelope back, with some writing and packing brown mailing tape.
Terrific preserved entire marketing package as sent to local dealers to promote the ever innovative Cities Service Oil Company and the genius of the local dealer being a part of every community, not a large faceless corporation selling gas. This is what make Cities the outclassed success story of the 1950's and beyond.
Measurements:
3  Prints 9 1/4" X 7 1/2"
Envelope 10 X 8
What you see is the item you get. These are not stock photos.
This is an estate auction from the original collector. Shipping is standard First Class with protective rigid packing and tracking.
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